Additional Color Charge - A cost for
each additional imprint color.
Adobe Illustrator - Is an industry-standard illustration software program
used for print, multimedia, and online graphics.
Artwork - Any non-typeset drawing, photo, illustration or lettering to be
used on an item.
Barrel - A cylindrical or tubular part of the pen or pencil.
Bitmap - a computer file that contains color, brightness, and other
information about how to display an image.
Bleed - When an illustration runs all the way to the edges of the
product.
Boldface - A heavy typeface used for emphasis.
Camera Ready Art - Any drawing, photo, illustration or lettering suitable
for photographic reproduction.
Clip - The part of the pen that grips or clasps.
Close Registration - When two or more colors are printing next to each other or are touching.
Color Separations - The separation of multi-colored original art by camera or laser-scan techniques to produce individual separated colors. There are four common separations: yellow, magenta, cyan and black.
Crop Marks - Indicators on artwork to show where an illustration is to be positioned on a product.
Deboss - The machine presses a die into the surface of the material, resulting in a depressed imprint.
Deboss with Colorfill - Combination of the deboss and color, debossed then filled.
Decal - Artwork is produced on a transparent decal. The decal is then applied to the product.
Die Struck - A reverse die is made of the imprint, then the machine struck onto
the metal surface. Die struck pieces are predominantly metal (lapel pins, etc.)
and may be color filled.
DPI - Dots per inch. Sometimes expressed as pixels per inch. For bitmap images,
the number of individual elements of color information per inch.
Emboss - The machine presses a die into the surface of the material, resulting
in a depressed area around the imprint desired. Imprint appears to be raised.
Embroidery - Your logo is digitized into a "tape" or
computerized pattern, and then stitched onto the product or products of your
choice. Price for the digitization and product embroidery is based on
stitch count. Base embroidery prices of most products include up to 7500
stitches and five thread colors.
EPS File - EPS stands for "Encapsulated Postscript", which is a
sophisticated file format for capturing precise image and text information.
Because of the mathematical basis for building the format, EPS files are the
most preferred method for communicating artwork.
Etching and Engraving - Methods for transferring a design to hard, smooth
material such as glass.
Font - Used to describe a complete typeset from a particular typeface. Examples
include Helvetica, Times New Roman, Arial, etc.
Four Color Process - Photo quality full color image is created by laying four
colors (cyan, magenta, yellow and black) on top of each other.
GIF File - GIF stands for graphics interchange format, which is a type of bitmap
image file that supports for artwork upload. It also includes data compression,
making it especially for scanned photos.
Halftone - An image produced by breaking the subject into small dots of varying
intensities of gray ranging from white to black.
Hotstamp with Foil - Heat is used to leave a foil imprint of the design on the
surface. Available in a variety of colors but can only be implemented in a
single color for the entire design.
In Hands Date - The last possible day that you can receive your order.
Italic - In type, letter forms that slope to the right.
JPG - Joint Photographic Experts Group or as it's commonly known JPEG is an
image format used for effective storage of a picture. JPEG is the image format
for putting "photos" on the web.
Laser Engraving - Logo is digitized, and then lasered into hard surfaces such as
wood, metal or glass.
Left Handed Drinker - Designed for or done with the left hand in mind (i.e. when
facing the product the handle is to the left of the imprint).
Line Art - Black and white illustration of reproduction quality.
Offset Printing - Is a process of transferring ink from a metal printing plate
to a rubber-covered cylinder. Used on more complex artwork and for higher
quantity runs.
Overrun - The number of products in excess of
the number originally ordered.
Pad Print - Used on oddly shaped products and
surfaces. Only one color can be imprinted.
Pantone Matching System (PMS) - A color scale used to precisely match colors for
printing. Each color has a coded number indicating instructions for mixing inks
to achieve that color. PMS numbers can only be matched exactly when printed on
white paper. PMS matching on promotional product is always "as close as
possible" and varies from product to product.
Paper Proof - This is a faxed copy of the artwork allowing corrections to be
made before production begins.
Plate - A rubber or metal image carrier that transfers ink to the printing
surface.
Product Proof - This is when the factory prints a pre-production sample of the
product before the entire order is imprinted.
Puff Prints - A screening process using puff inks. After screening, the product
is exposed to heat. A chemical additive in the ink causes it to rise, creating a
raised surface.
Registration - The correct alignment of color and other components of an imprint
with each other and to the item on which they are to be imprinted.
Reverse Imprint - A chosen imprint color will be used as the background color
with the product color showing through the design.
Right Handed Drinker - Designed for or done with the right hand in mind (i.e.
when facing the product the handle is to the right of the imprint).
Sample - A representative piece or item that shows the nature of the product in
order to judge the quality of the piece.
Screen - A series of dots used to reproduce halftones or blended colors. As the
percentage of screen increases, the color prints darker.
Set-up Charge - A charge for making a plate for each custom order. Charges are
per item, per imprint color and per side.
Silkscreen - Ink is pressed thru a fine screen leaving a flat, painted imprint
on the surface of the material.
Sketch - An initial rough drawing in pencil, ink or color, to determine the
arrangement of an illustration.
Spot Color - A single consistent color used throughout an area.
Step-and-repeat - The same image printed
continuously in a pattern on the product.
Sublimation - Heat transfer method of imprint using heat activated dyes that
"sublimate" into the fabric; becoming part of the fabric, not an
imprint sitting on top of the fabric.
TIFF File - Stands for Tagged Image File Format. This is another bitmap file
format that is supported for artwork upload.
Typeface - A general term used to describe the styles of lettering available in
typesetting.
Under Run - The number of products less than
what was originally ordered.
